旅游目的地社会营销初探

将社会营销的概念引入到旅游目的地营销中,通过对社会营销概念的分析,对旅游目的地社会营销的概念进行界定,在此基础上归纳了旅游目的地社会营销活动具有区域性、公共性、非营利性及可持续性等特征,然后指出旅游目的地社会营销能够解决旅游目的地四大方面的社会问题,从而对旅游目的地社会营销的适用范围进行了探讨,最后得出实施旅游目的地社会营销的现实意义。

Discussion about the social marketing of tourism destination

Introduces the concept of social marketing of tourism destination marketing,social marketing concepts through analysis,the concept of social marketing tourism destinations to define,in this based on the sum of the tourist destination with a regional social marketing activities,public sex,non-profit,and sustainability features,and then pointed out that social marketing tourist destinations tourist destinations in four major areas to address social problems,thus destination scope of social marketing are discu...