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| 论和谐营销 | |
| 引用本文： | 肖风桢. 论和谐营销[J]. 科技和产业, 2008, 8(6): 37-40 |
| 作者姓名： | 肖风桢 |
| 作者单位： | 广州大学,商学院,广州,510006 |
| 摘 要： | 在对目前和谐营销理念回顾的基础上，提出了和谐营销内涵的新定义；运用系统科学的方法，研究了和谐营销系统各子系统的和谐要素，得出和谐营销系统的构建需要各参与者各行其责的结论。 |
| 关 键 词： | 和谐营销 回顾 系统构建 |
| 文章编号： | 1671-1807(2008)06-0037-04 |
| 修稿时间： | 2008-03-13 |
Research on Harmonious Marketing |
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| XIAO Feng-zhen. Research on Harmonious Marketing[J]. SCIENCE TECHNOLOGY AND INDUSTRIAL, 2008, 8(6): 37-40 | |
| Authors: | XIAO Feng-zhen |
| Affiliation: | XIAO Feng-zhen(School of Business,Guangzhou University,Guangzhou 510006,China) |
| Abstract: | When reviewing current philosophy of Harmonious Marketing,this paper raises the new definition of Harmonious Marketing,and applies systematic analysis to study every harmonious factor contributing to every sub-system of Harmonious Marketing,and concludes the solution of constructing the Harmonious Marketing System as: every participant should carry its responsibility. |
| Keywords: | harmonious marketing reviewing system construction |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |