基于旅游景区拓展创新的江南古镇研究——以江苏周庄为例

美丽的江南古镇吸引了越来越多的游客,但狭小的古镇限制游客数量的进一步增多,降低了游客体验质量。如何合理引导游客,降低古镇核心区游客容量成为江南古镇共同面临的问题。本文作者以古镇周庄景区拓展创新作为研究课题,从"水周庄"、"新周庄"和"洋周庄"三个方面研究了古镇周庄景区的拓展创新,并以此基础,设计出新的休闲制度下的周庄旅游线路,对周庄景区的拓展创新、旅游产品内涵的延伸、游客体验质量的提高有着重要的意义。

Jiangnan old town research basing on tourim zone's innovation take Jiashu Zhou village as example

More and more tourists are attracting by beautiful ancient towns of the soutn of the Yangtze river. but its smal space restricts the large number of tourists, decreases the quality of tourists＇ experience. How to guide tourists and decline the tourist capacity of the central ancient towns are big problems which ancient towns face together. In this thesis the author researches the expand innovation of Zhouzhuang from ＂Water Zhouzhuarg＂,＂New Zhouzhuang＂ ana ＂Modern Zhouzhuang＂, then designs the tourist＇s route of Zhouzhuang under the new -eisure system. It＇s significans to expand innovation of Zhouzhuang,extend the tourism Droduct＇s content. increase the quality of tourists＇ experience.