| 浅析国内中小型服装企业的经营策略 |
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| 引用本文： | 刘雪花.浅析国内中小型服装企业的经营策略[J].山东纺织经济,2008(6):36-38. |
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| 作者姓名： | 刘雪花 |
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| 作者单位： | 江苏信息职业技术学院艺术设计系,江苏无锡,214101 |
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| 摘 要： | 2008年服装行业面对又一轮洗牌,面对大型企业、中国品牌的不断成熟,面对多元化的经营渠道,国内的中小型企业出路在何处?文章从服装企业的现状、大型服装企业与中小型服装企业的差异、中小型服装企业的经营策略等方面进行阐述。
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| 关 键 词： | 服装企业现状 差异 中小型服装企业的经营策略 |
Brief Analysis Domestic Middle and Small Scale Clothing Enterprise's Management Strategy |
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| Liu Xuehua.Brief Analysis Domestic Middle and Small Scale Clothing Enterprise''s Management Strategy[J].Economy of Shangdong Textile,2008(6):36-38. |
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| Authors: | Liu Xuehua |
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| Institution: | Liu Xuehua (Jiangsu College of Information Technology, Art Design Department, Wuxi 214101, China) |
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| Abstract: | In 2008 the clothing profession mixes the cards faced with one turn, faced with major industry, faced with Chinese brand unceasingly mature, faced with multiplex sale channel, where is domestic small and medium-sized enterprise outlet？ The article from the clothing enterprise＇s present situation, the large-scale clothing enterprise and middle and small scale clothing enterprise＇s difference, middle and small scale clothing enterprise＇s aspects and so on management strategy has carded on the elaboration. |
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| Keywords: | clothing enterprise present situation difference middle and small scale clothing enterprise's management strategy |
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