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The dynamics of corporate brand charisma: Routinization and activation at Carlsberg IT |
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| Affiliation: | 1. Department of Organization, Copenhagen Business School, Kilevej 14 A-2000, Copenhagen F., Denmark;2. Copenhagen Business School, USA |
| Abstract: | |
| Keywords: | Brand charisma Corporate branding Weber's routinization of charisma theory Reception and activation of charisma Carlsberg Group Management of IT |
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