| 对提高企业营销道德水平的思考 |
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| 引用本文： | 赵立军,臧英杰.对提高企业营销道德水平的思考[J].沈阳工程学院学报(社会科学版),2007,3(4):531-533. |
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| 作者姓名： | 赵立军 臧英杰 |
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| 作者单位： | 1. 国电电力大连庄河发电有限责任公司,物资供应部,辽宁,庄河,116431
2. 沈阳工程学院,图书馆,沈阳,110136 |
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| 摘 要： | 界定了企业的营销道德,从产品生产、产品价格、产品促销、产品分销、企业与政府的交往以及企业的公共关系等方面列举了企业营销道德缺失的表现,阐述了企业营销道德缺失的危害,从国家、企业自身、消费者三个层面提出了企业提升营销道德水平的措施。
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| 关 键 词： | 营销 道德 诚信 |
| 文章编号： | 1672-9617（2007）04-0531-03 |
| 修稿时间： | 2005-03-02 |
Thinking about advancing enterprises' marketing morality |
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| ZHAO Li-jun,ZANG Ying-jie.Thinking about advancing enterprises'''' marketing morality[J].Journal of Shenyang Institute of Engineering:Social Sciences,2007,3(4):531-533. |
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| Authors: | ZHAO Li-jun ZANG Ying-jie |
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| Institution: | 1. Department of Material Supply, GD Power Dalian Zhuanghe Power Generation Co,, Ltd. ; 2. Library, Shenyang Institute of Engineering, Shenyang 110136 ,China |
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| Abstract: | Defines the enterprises' marketing morality,from the aspects of production,value,sales promotion,retail,intercourse between enterprises and governments,and enterprises' public relations particularizes the representative lacks of enterprises' marketing morality,states the harms taken by the lake of enterprises' marketing morality.From three layers of state,enterprise and customer puts forward the measures to improve enterprises' marketing morality. |
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| Keywords: | marketing morality honesty |
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