| 刍议企业的形象力和核心能力 |
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| 引用本文： | 刘明忠,张树林.刍议企业的形象力和核心能力[J].沈阳工程学院学报(社会科学版),2007,3(1):62-63,86. |
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| 作者姓名： | 刘明忠 张树林 |
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| 作者单位： | 1. 沈阳工程学院,沈阳兴源电力设备公司,沈阳,110136
2. 沈阳建筑设计院,沈阳,110025 |
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| 摘 要： | 在21世纪企业所面临的市场环境中,企业的形象力是企业赖以制胜的“杀手锏”,企业的核心能力是企业参与竞争的“核武器”。企业管理者应致力于构筑企业的形象力及培育企业的核心能力。
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| 关 键 词： | 企业 企业形象力 企业核心能力 |
| 文章编号： | 1672-9617（2007）01-0062-03 |
| 修稿时间： | 2006-08-13 |
Brief discussion on image competence and core competence of enterprise |
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| LIU Ming-zhong,SUN Chao.Brief discussion on image competence and core competence of enterprise[J].Journal of Shenyang Institute of Engineering:Social Sciences,2007,3(1):62-63,86. |
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| Authors: | LIU Ming-zhong SUN Chao |
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| Institution: | 1. Shenyang Xingyuan Electric Power Equipment Co. Ltd. 2. Department of Technological Economy, Shenyang Institute of Engineering, Shenyang 110136, China |
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| Abstract: | In the market environment faced by enterprise in 21st century,the image competence is the "killing weapon" of enterprise,the core competence is "nuke" of enterprise to compete,managers of enterprise should apply them to set up the image competence and cultivate the core competence of enterprise. |
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| Keywords: | enterprise image competence of enterprise core competence of enterprise |
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