| 21世纪中国老年消费市场解读 |
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| 引用本文： | 刘超,卢泰宏.21世纪中国老年消费市场解读[J].商业经济与管理,2005(11):24-28. |
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| 作者姓名： | 刘超 卢泰宏 |
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| 作者单位： | 中山大学,广东,广州,510275 |
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| 摘 要： | 人口结构变迁衍生的老龄化问题已成为21世纪人类发展的核心主题之一,老年消费市场孕育着巨大的商机与潜力。本文揭示了人口老龄化给中国老年消费市场带来的冲击,澄清了关于老年消费者异质性的一些基本特征,并对中国老年消费市场营销实践的未来方向进行了前瞻。
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| 关 键 词： | 老龄化 老年市场 异质性 营销实践 |
| 文章编号： | 1000-2154（2005）11-0024-05 |
| 收稿时间： | 2005-05-11 |
| 修稿时间： | 2005年5月11日 |
Unscramble the Chinese Older Market in 21st Century: Opportunity and Challenge |
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| LIU Chao,LU Tai-huo.Unscramble the Chinese Older Market in 21st Century: Opportunity and Challenge[J].Business Economics and Administration,2005(11):24-28. |
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| Authors: | LIU Chao LU Tai-huo |
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| Institution: | Sun Yat - Sen University, Guangzhou 510275, China |
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| Abstract: | In 21st Century,aged and aging derived from the change of population structure has been one of the core themes in the development of human being,so the older market gestates tremendous business opportunity and market potential.This article reveals the impact of Chinese older market derived from the aging of population,clarifies the basic characters about the heterogeneity of older consumers,and prospects the future direction of marketing practice in Chinese older market. |
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| Keywords: | aging older market heterogeneity marketing practice |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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