以全运会为契机辽宁旅游形象策划与传播策略探析

通过举办像全运会这样的大型赛事,有利于举办地的经济和社会发展,也会提高举办地知名度。本文结合全运会对辽宁旅游业的影响,抓住全运会的契机,推动旅游业的持续快速发展,分析辽宁旅游形象的现状,为提升辽宁旅游形象提出了相应的对策。

Probing into Liaonin tourism image plan and broadcasting strategy take national meeting as a chance

Through hosting such large-scale sporting events like the National Games,the economic and social development of the hosing place will be improved,and also its reputation will be enhanced.Based on the influence of the National Games on the development of tourism industry in Liaoning province and the benefits of seizing the opportunities of the national games to promote the sustainable development of the local tourism industry,this paper analyzes the present situation of tourism image in Liaoning province,and then puts forward the countermeasures for promoting its tourism image.