咸宁市温泉旅游度假区温泉经济发展SWOT分析

温泉是咸宁最独特的旅游资源,咸宁温泉旅游度假区是华中地区规模最大的温泉集群。SWOT分析表明咸宁温泉旅游度假区温泉旅游开发既存在资源、区位、产业优势,也存在同质化现象严重、品牌战略缺失等劣势,面对行业竞争激烈的威胁,要抓住庞大的市场优势,采取完善产品体系,制定法规,整合资源,塑造品牌等措施实现可持续发展。

Study on Hot Spring Tourism Sustainable Development in Xianning City

Hot spring is one of the special tourism resources in Xianning,the industrial clusters,which involve hot spring as the head of the group have come into being.By analyzing the advantages and opportunities of tourism development in Xianning city,this article puts forward some thoughts and strategies on Xianning tourism economy,which will be helpful to the sustainable development of hot spring tourism in Xianning.