河北省童车产业集聚效应分析与竞争力提升——以河北平乡县为例

河北省市我国童车四大产区之一,其产量占国内市场47%;且产业集聚度较高,90%以上的产能集中在平乡县;产业链条相对完善,成本较低,效率较高。当前存在的主要问题是资金短缺,周转困难;产品附加值低,企业间竞相压价;文化理念落后,创新能力不足,龙头企业带动作用不明显。提升河北省通车产业持续竞争力,必须提高产品质量,实施品牌战略,加强企业间分工合作。

Industry Conglomeration Effect of Baby Stroller Producers and the Approach to Competitivenss Improvement： a Case Study of Pingxiang County,Heibei Province

As one of the four largest provinces in terms of baby stroller industry, Hebei province occupies 47% of the domestic market with 99% of facilities in Pingxiang county, a fairly high industry conglomeration. Thanks to a complete industry chain, baby buggy businesses in the county operate efficiently at low cost. However, the products of these enterprises are low value added. The producers are facing finan- cial difficulties and price competition pressure inside the sector. With lagging business philosophy and poor management and innovative capability, no business grows strong enough to play a leading role in the industry.The buggy manufacturers need to commit to high quality products, brand strategy and cooperation between businesses in the industry in ways that promote their sustainable competitiveness.