基于价值链协同的我国动漫产业发展模式研究

动漫产业是我国战略性新兴产业之一,打造中国式动漫产业链迫在眉睫。目前中国动漫产业原创能力不足,缺少完整的产业链和成熟的商业运作模式,阻碍了中国动漫产业的发展。中国原创动漫企业应明确自己在整个产业链中处于核心位置,要把自身角色定位为产业价值链协调者,最终建立起动漫产业循环价值链,推动中国动漫产业的健康发展。

Research of Development Pattern of Chinese Animation Industry Based on the Coordination of Value Chain

Animation industry is one of our strategic new industries,so to build the chain of Chinese-style animation industry is imminent now.At present,the original ability of Chinese animation industry is inadequate,lacking a complete industrial chain and mature mode of commercial operation,and it has hindered the development of Chinese animation industry.The enterprises of Chinese original animation are at the core position of the whole industry chain,and should take the role as the coordinator of the chain,establish the cycle value chain of animation industry finally and promote the healthy development of Chinese animation industry.