品牌——我国企业必须重视的策略

品牌作为一种竞争要素已越来越被企业所重视,它扮演着越来越重要的角色.而我国企业品牌的附加价值低,缺乏鲜明的个性,且企业大都没有制定适当的品牌规划,忽视了品牌建设的长期性.因此,品牌建设是我国企业必须重视的策略,它有利于企业的长远利益,将大大增强企业的核心竞争力和提升企业在国际产业链的位置.

Brand--A Strategy Chinese Enterprises Must Make Account for

Brand,as one of the competition elements,is attached with more and more importance by enterprises.It plays an increasingly significant role.In China,however,the enterprises' brands are lack of bright characteristics and have low value added.Moreover,most of Chinese enterprises do not set up their appropriate brand planning and overlook the long-term period which the brand construction needs.Therefore,brand construction is a strategy to which chinese enterprises must attach great importance.It will contribute to the enterprise long-term benefits,enhance its core competitive power and promote its position in the international industry chain.