仆从领导文化与企业声誉管理

本文将Grahame企业声誉的理论模型运用于仆从领导文化与企业声誉管理内在关系的研究。通过对仆从领导的“齿轮传动模型”的阐释,本文分析了仆从领导文化与企业声誉管理相关的四个特征,即领导知名度、员工参与度、顾客满意度与社区和谐度,揭示了企业文化作用于企业声誉管理的“光环效应”。

The Culture of Servant Leadership and Corporate Reputation Mnagement

This article applies Grahame's theoretical model of corporate reputation to inherent relations between the culture of servant leadership and corporate reputation management. Through the explanation of the model of the gear rotation of servant leadership, we analyze four characteristics of the culture of leadership concerning corporate reputation management, that is, the celebrity of the leadership, the participation of employees, the satisfaction of customers and the harmony of the community. In the end, we reveal the halo effect of the corporate culture on corporate reputation management.