Rethinking the new corporate philanthropy |
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Authors: | Craig M. Sasse Ryan T. Trahan |
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Affiliation: | a Rockhurst University, 1100 Rockhurst Road, Kansas City, MO 64110, USA b Kaplan, Inc., 5800 Foxridge Drive, Suite 103, Mission, KS 66202, USA |
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Abstract: | More than ever, corporations are expected to practice “citizenship” by engaging in various community or social philanthropy programs. These corporate social responsibility (CSR) programs have broad appeal among business scholars, business executives, and the public. After first setting some theoretical boundaries for CSR as it relates to the legal and strategic management fields, the authors examine how CSR (both its implementation and expectations) can lead to unintended results, compromising the distinct roles business and government play in market-driven, democratic systems. |
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Keywords: | Corporate social responsibility Corporate citizenship Stakeholder theory Social responsibility Corporate strategy |
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