| 新信息环境下的竞争情报与企业战略管理 |
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| 引用本文： | 张义龙,章昌平.新信息环境下的竞争情报与企业战略管理[J].企业科技与发展,2012(12):6-8. |
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| 作者姓名： | 张义龙 章昌平 |
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| 作者单位： | 1. 桂林市科学技术情报研究所,广西桂林,541002
2. 桂林理工大学,广西桂林,541004 |
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| 摘 要： | 信息革命带给企业一个全新的信息环境,即现实与虚拟并存的复合型信息环境,这使企业面临的内、外部环境的不确定性更加突出。作为消除不确定性的战略管理,其整个过程需要信息的支撑,这就为竞争情报与企业战略管理的互动和融合提供了基础。信息技术在竞争情报与企业战略管理的过程中的应用为这种互动和融合提供了技术支持,产生了新的企业战略管理模式。
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| 关 键 词： | 竞争情报 战略管理 互动和融合 新信息环境 |
The Competitive Intelligence and Strategic Management in New Information Environment |
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| Authors: | ZHANG Yi-long ZHANG Chang-ping |
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| Institution: | 1.Guilin Science and Technology Information Research Center,Guilin Guangxi 541002; 2.Guilin University of Technology,Guilin Guangxi 541004) |
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| Abstract: | A new information environment has brought the information revolution into the companies,which is real and virtual information environment.These changes make the internal and external environment more uncertainty which the enterprises are facing.So the whole process of strategic management needs support of information.It is the basis of competitive intelligence and enterprise strategic management interaction and fusion.Information technology in competitive intelligence and strategic management in the process of using the interaction and fusion provides the technical support.This interaction and fusion produce the new enterprise strategic management mode. |
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| Keywords: | Competitive Intelligence Strategic Management Interaction and Fusion New Information Environment |
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