Industrial heritage tourism development and city image reconstruction in Chinese traditional industrial cities: a web content analysis

ABSTRACT

Studies on industrial heritage and industrial tourism development at the city level in China are limited. Through a web content analysis of the industrial components in cities’ images and tourism, this paper attempts to explore whether old industrial cities are promoting industrial heritage tourism and rebuilding postindustrial images. A total of 20 traditionally industrial cities were selected as samples for data collection based on the content of their official websites, and this study finds that industrial heritage and industrial tourism are rarely promoted or even mentioned on those websites, indicating that industrial culture is gradually being eroded in China. Traditional Chinese industrial cities tend to look for opportunities to participate in global competition rather than reflecting and preserving their past through the process of urban development. More attention should be paid in the future to integrating industrial culture into Chinese urban development, both in academic research and in practice.