公益广告是电视媒体承担社会责任的重要表现

电视媒体已经成为社会主要传播渠道,成为当之无愧的第一媒体。因此,电视媒体应当承担社会公民应尽的社会责任和义务。在履行好"内容把关人"的职责,传播先进内容的同时,公益广告是电视媒体承担社会责任的重要表现。中央电视台不仅播出大量公益电视广告,而且积极组织、策划与创意各项公益内容与活动,主动承担媒体的社会责任,有效地推动了中国电视公益广告的成长与发展。

Public Service Advertising is the Presentation of Responsible TV Media

The television media has become the main mode of transmission channels, a well-deserved media. Therefore, the television media society citizens should bear the social responsibility and obligations. Perform a "gatekeeper" duties, while the spread of advanced content, public service ads, TV media social responsibility performance. CCTV is not only broadcast to a large number of public service television advertising, and actively organize the content and activities of planning and creativity of the public welfare, the initiative to undertake the social responsibility of media to effectively promote the growth and development of television public service announcements.