| 我国发展旅游购物的模式研究 |
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| 引用本文： | 曾忠禄,张冬梅. 我国发展旅游购物的模式研究[J]. 商业研究, 2007, 6(8): 143-148 |
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| 作者姓名： | 曾忠禄 张冬梅 |
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| 作者单位： | 1. 澳门理工学院,澳门
2. 广东药学院,医药商学院,广东,广州,510006 |
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| 摘 要： | 美国等西方国家的旅游购物约占游客整个旅游支出的30%-36%,而我国游客的国内旅游中的购物支出仅占旅客整个旅游支出的20%。因此国内旅游购物还有很大的潜力可挖。根据在美国的考察和海外有关文献的研究,论证游客的购物需求、吸引游客购物的条件以及不同类型的游客对购物条件要求的差异,并在上述基础上提出我国发展旅游购物的几种模式。
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| 关 键 词： | 游客 旅游购物 购物环境 购物中心模式 |
| 文章编号： | 1001-148X（2007）08-0143-05 |
| 收稿时间： | 2006-11-10 |
| 修稿时间： | 2006-11-10 |
Shopping Modes in Chinese Tourism |
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| ZENG Zhong-lu,ZHANG Dong-mei. Shopping Modes in Chinese Tourism[J]. Commercial Research, 2007, 6(8): 143-148 |
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| Authors: | ZENG Zhong-lu ZHANG Dong-mei |
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| Affiliation: | 1. Macao Polytechnic Institute, Macao ;2. Guangdong Pharmaceutical University, Guangzhou 510005, China |
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| Abstract: | In the west, money spent on traveling shopping accounts for 30% -36% of the total travel expenditure. However, the figure in China is just 20%. Therefore, there is gap and also room for improvement potential. Based on the qctual observation in the USA and foreign literature review, the paper finds the diffenentited shopping modes as resuit of tourist needs, shopping conditions and shopping facilities. |
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| Keywords: | tourist travel shopping shopping environment shopping mall mode |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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