| 渠道管理:连续分销渠道的时间策略及其应用 |
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| 引用本文： | 汪波,褟文怡. 渠道管理:连续分销渠道的时间策略及其应用[J]. 石家庄经济学院学报, 2003, 26(3): 271-273,313 |
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| 作者姓名： | 汪波 褟文怡 |
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| 作者单位： | 天津大学,管理学院,300072 |
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| 摘 要： | 由于竞争的激烈，对营销渠道的管理也日趋重要。主要对连续分销的时间策略进行了讨论。通过建立一个双渠道模型，结合电影业，得出转入连续分销渠道最优时间的表达式。最后以它在高新技术产品更替中的应用为例，说明其应用意义。
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| 关 键 词： | 分销渠道 最优定货数量 最佳转入时间 指数下降模型 企业营销 |
| 文章编号： | 1007-6875(2003)03-0271-03 |
Channel Management: Optimization and Application of Time Strategies of Sequential Distribution Channels |
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| WANG Bo,XUAN Wen-yi. Channel Management: Optimization and Application of Time Strategies of Sequential Distribution Channels[J]. Journal of Shijiazhuang University of Economics, 2003, 26(3): 271-273,313 |
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| Authors: | WANG Bo XUAN Wen-yi |
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| Abstract: | The management of distribution channels is becoming more and more important because of the intense competition. This paper focuses the discussion on the time strategies of sequential distribution channel. By using a double channel model and discussing its application in movie industry, an optimal time expression for entering sequential distribution channel is obtained. Then, taking its application in high technique product substitution as an example, its significance in application is point out. |
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| Keywords: | sequential distribution channel the optimal releasing time exponential decay model optimal order quantity |
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