武当山旅游形象识别系统构建

随着旅游业的蓬勃发展和旅游市场竞争的加剧,旅游形象已经成为影响旅游业发展的重要因素。旅游地要赢得旅游者的青睐,必然要依赖于成功的旅游形象传播,具体来说,便是需要有效构建起自身的旅游形象识别系统。如何有效地构建好旅游形象识别系统以增强吸引力,是所有旅游地都需要考虑的问题。从旅游形象识别系统的基本理论入手,以武当山为例,按旅游形象识别系统的要求全面分析了其形象识别系统的构建和实施措施,以期对旅游地的形象传播工作有所裨益。

Analysis on the Construction of Tourism Image Recognition System of Wudang Mountain

With the booming development and intensifying competition of tourism industry,tourism image has become an important factor affecting the development of tourism.In order to win the favor of tourists,the tourism scenic spots should use their successful tourism images for image dissemination.How to spread its successful tourism image effectively and enhance its tourism attraction is the chief issue for every tourism spot to take into consideration.This paper starts from the basic promulgation theory of tourism image and takes Wudang mountain as a case study to analyze the ways of creating and transmitting tourism images in the perspective of the tourism image recognition system.At last the thesis puts forward some opinions and suggestions on how to further enhance the tourism image recognition system for the purpose of giving something beneficial to the work of spreading tourism images.