女大学生消费心理与营销策略研究——以延安大学为例

随着我国高校女大学生人数的增加和购买力的增大,孕育了一个庞大的、极具开发潜力的消费市场。为有效开拓女大学生消费市场,必须认真分析和把握女大学生与其他社会群体不同的消费心理,根据女大学生追求时尚和个性和物美价廉、热衷网上消费、理性和非理性消费并存的特点,从产品、价格、渠道、促销上制定适宜的营销策略,以此来抢占这个巨大的市场。

Female College Students' Consumption psychology and Marketing Strategy Based on Yan'an University

With the increase in number and purchasing power of female college students,colleges and universities develop a huge potential consumption market.Hence,we should carefully analyze and seize different consumption psychology between female college students and other social groups to develop the consumption market for female college students,and occupy the huge market by favorable marketing strategies from products,prices,channels and promotion,based on their pursuit to fashion,personality,and reasonable price...