Examining the Effects of Moral Development Level,Self-Concept,and Self-Monitoring on Consumers’ Ethical Attitudes |
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Authors: | Baht??en Kavak Eda Gürel Canan Eryi?it Öznur Özkan Tekta? |
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Institution: | (1) Department of Business Administration, Hacettepe University, Beytepe, Ankara, Turkey;(2) Tourism and Hotel Management Department, School of Applied Technology and Management, Bilkent University, Bilkent, Ankara, Turkey |
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Abstract: | This study investigates the possible effects of self-concept, self-monitoring, and moral development level on dimensions of
consumers’ ethical attitudes. “Actively benefiting from illegal activities,” “actively benefiting from deceptive practices,”
and “no harm/no foul 1–2” are defined by factor analysis as four dimensions of Turkish consumers’ ethical attitudes. Logistic
regression analysis is applied to data collected from 516 Turkish households. Results indicate that self-monitoring and moral
development level predicted consumer ethics in relation to “actively benefiting from questionable practices” and “no harm/no
foul” dimensions. Actual self-concept is also a predictor variable in relation to “no harm/no foul” dimension. Age and gender
make significant differences in consumers’ ethical attribute dimensions. |
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Keywords: | consumer ethics moral development level self-monitoring self-concept Turkey |
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