| 业态创新改变市场竞争格局--以我国家用电器市场为例 |
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| 引用本文： | 葛建华. 业态创新改变市场竞争格局--以我国家用电器市场为例[J]. 财贸经济, 2006, 0(4): 44-47 |
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| 作者姓名： | 葛建华 |
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| 作者单位： | 中国政法大学商学院 |
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| 摘 要： | 家用电器流通渠道的变化,从一个侧面集中反映了我国零售市场创新与变革的主要特点.本文从零售业态创新与连锁经营方式相结合的角度,分析和揭示了我国大型家电零售企业快速发展的动因、发展特点、趋势及其对市场竞争格局的改变.
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| 关 键 词： | 业态创新 家电销售 连锁经营 |
| 文章编号： | 1002-8102（2006）04-0044-04 |
The Innovation of Business Model and Market Competition Pattern: A Case Study of Household Appliance Market in China |
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| GE Jianhua. The Innovation of Business Model and Market Competition Pattern: A Case Study of Household Appliance Market in China[J]. Finance & Trade Economics, 2006, 0(4): 44-47 |
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| Authors: | GE Jianhua |
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| Abstract: | The evolution of distribution channel of household appliance reflects the characteristics of retail trade that is in gradual innovation. By studying the innovation of business model of retail trade and the development of chain store management, this paper studies the quick growth of large retailers in household appliance trade, illustrates the causes, characteristics and trends of such growth, and discusses the effects it may have on the pattern market competition. |
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| Keywords: | Innovation of Business Model Home Appliance Chain-Store Management |
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