| 我国家电渠道冲突管理研究 |
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| 引用本文： | 郭思智,李克芳.我国家电渠道冲突管理研究[J].北方经贸,2007(5):43-45. |
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| 作者姓名： | 郭思智 李克芳 |
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| 作者单位： | 云南财经大学,商学院,云南,昆明,650221 |
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| 摘 要： | 高效协同的营销渠道日渐成为家电厂家获得竞争优势的关键因素,而渠道冲突已经成为一种普遍现象,影响到了家电厂商的关系和渠道效率。针对我国家电渠道冲突的成因,文章以全新的角度从渠道结构、渠道行为与渠道关系三个方面提出了我国家电厂家管理渠道冲突的对策,以促进家电渠道的协调发展。
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| 关 键 词： | 渠道冲突 渠道结构 渠道行为 渠道关系 |
| 文章编号： | 1005-913X（2007）05-0043-03 |
| 收稿时间： | 2007-03-20 |
| 修稿时间： | 2007年3月20日 |
MANAGEMENT ON CHANNEL CONFLICT IN CHINESE HOUSEHOLD APPLIANCE INDUSTRY |
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| GUO Si-zhi,LI Ke-fang.MANAGEMENT ON CHANNEL CONFLICT IN CHINESE HOUSEHOLD APPLIANCE INDUSTRY[J].Northern Economy and Trade,2007(5):43-45. |
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| Authors: | GUO Si-zhi LI Ke-fang |
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| Institution: | Commerce School, Yunnan University of Finance and Economics, Kunming 650221, China |
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| Abstract: | The channel becomes the key factor to get sustained competitive advantage for the household appliance enterprises.Channel conflict occurs more and more frequently.The channel conflict influences the efficiency and inter-firm relationships in marketing channel.Based on the analysis the reason of channel conflict,the paper puts forward some solutions for channel conflict management from the theoy of channel construct,channel behavor and channel relationship,which is to bring about a coordinated development of China's household appliance industry. |
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| Keywords: | channel conflict channel construct channel behavor channel relationship |
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