Islamic tourism: an empirical examination of travel motivation and satisfaction in Malaysia |
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| Authors: | Mohamed Battour Mohd Nazari Ismail Moustafa Battor Muhammad Awais |
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| Institution: | 1. Faculty of Commerce, Tanta University, Tanta, Egypt;2. Faculty of Business and Accountancy, University of Malaya, Kuala Lumpur, Malaysia;3. Faculty of Business and Accounting, University of Malaya, 50603 Kuala Lumpur, Malaysia;4. International Innovation and Management, Middlesex University, London, UK;5. School of Business Management, College of Business, University Utara Malaysia, Sintok, Malaysia |
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| Abstract: | The objectives of this study are to test the relationship between tourism motivations and tourist satisfaction, and to test how ‘Religion’ moderates the relationship. The variable ‘Religion’ is represented by the availability of Islamic norms and practices relevant to tourism at the destination. The results of the partial least square indicate that tourism motivations are significantly and positively related to tourist satisfaction. The results also showed that Religion significantly moderates the relationship between pull motivation and tourist satisfaction. However, the moderating effect of Religion on the relationship between push motivation and tourist satisfaction was not supported. |
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| Keywords: | Religion Islam satisfaction motivations pilgrimage Malaysia |
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