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| 政府主导,创建知名旅游购物市场品牌 | |
| 引用本文： | 钱林晓.政府主导,创建知名旅游购物市场品牌[J].桂林旅游高等专科学校学报,1999(4). |
| 作者姓名： | 钱林晓 |
| 作者单位： | 桂林旅游高等专科学校!广西桂林541004 |
| 摘 要： | 繁荣的旅游购物业对地方旅游业和社会经济发展具有非常重要的意义。创建知名旅游购物市场品牌是充分发展旅游购物业的先决条件 ,这其中政府主导将起到非常关键的作用 |
| 关 键 词： | 旅游购物业 旅游购物心理 旅游购物市场品牌 政府主导型战略 |
On Establishing Noted Tourist Shopping Markets |
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| Abstract: | A flourishing tourist shopping industry is of great significance to the local tourism and social economy development.Establishing noted tourist shopping image is the precondition of developing tourist shopping industry,in which the government will play an important role. |
| Keywords: | tourist shopping industry tourist shopping psychology tourist shopping market image the goverment leading strategy |
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