| 零售企业如何塑造良好的商店形象 |
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| 引用本文： | 吴国庆.零售企业如何塑造良好的商店形象[J].科技和产业,2010,10(12):81-83. |
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| 作者姓名： | 吴国庆 |
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| 作者单位： | 河南科技学院,经济与管理学院,河南,新乡,453003 |
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| 摘 要： | 梳理了商店形象塑造的国内外研究现状,归纳出良好商店形象的重要组成要素,结合我国的基本国情,提出了塑造我国商店良好形象的相应对策。
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| 关 键 词： | 商店形象 组成要素 商店信誉 商品质量 |
The Theory Molds the Good Store Image |
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| WU Guo-qing.The Theory Molds the Good Store Image[J].SCIENCE TECHNOLOGY AND INDUSTRIAL,2010,10(12):81-83. |
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| Authors: | WU Guo-qing |
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| Institution: | WU Guo-qing (School of Economics & Management,Henan Institute of Science , Technology,Xinxiang Henan 453003,China) |
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| Abstract: | This paper reviews the domestic and international store Image Research,summarized the importance of good elements of store image,combined with China's basic national conditions and put forward a good image of the shape of the store the corresponding countermeasures. |
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| Keywords: | store image component elements store prestige commodity quality |
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