广西经济型酒店的品牌构建研究

经济型酒店以低廉的价格和优质的服务成为大多数消费者喜爱的酒店，它在吸引众多投资的同时，也不可避免日趋严峻的市场竞争。在市场竞争中，经济型酒店只有走品牌建设的道路，才有可能真正提升自身的核心竞争力，从而为企业的进一步发展打下基础。文章分析了广西经济型酒店的发展现状，指出进行品牌化建设的必要性，并对经济型酒店品牌建设中存在的问题进行深入探讨，提出应对之策。

A Study on Brand Building of Economy Hotel in Guangxi

Most consumers prefer economy hotel as it can provide quality service at a more competitive price. In this sense, more and more investment goes to this sector, though, the competition is become fiercer. Only by embarking on the road of brand building, can economy hotel increase its competitiveness and lay a solid foundation for the further develop- ment of enterprises. This article analyses the status quo of economy hotel in Guangxi, points out the necessity for brand building and also probes the problems facing branding building and comes up with countermeasures.