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Culture and Technology:
Abstract:The classic study of the relationship between technological innovation and culture has been that of the influence and changes wrought by a technological innovation upon a culture: The Culture Follows Technology school of thought. In this paper we examine the opposite flow: the influence of culuture upon the technological innovative capabilities of a society-Technology Follows Culture. We examine this flow and suggest propositions upon a society's innate ability to source or adopt technological innovations based upon the five Hofstede cultural dimensions.
Keywords:Cultural adaptation  similarity-attraction theory  social identity theory  collectivism  personal selling  negotiations  cross-cultural differences  People's Republic of China  Indonesia  Malaysia  United States of America
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