| Abstract: | This paper explores the changes in Hong Kong electronics manufacturing firms regarding the development of vertical channel integration as export marketing strategy. Analysis of data suggests that Hong Kong electronics manufacturers are increasingly utilizing foreign based channel intermediaries, and establishing internalized export departments and overseas sales offices to handle their export functions. in addition, a few cases of horizontal integration exist in the form of takeovers of Hong Kong manufacturing firms by multinationals from the United States, Japan, and the United Kingdom. |
