Product Mixes in U.S. Multinationals:

When U.S. Multinationals venture into foreign markets, they must decide what sort of product mixes to put in front of customers. This 229 subsidary-28 MNC study shows that American firms use many U.S. products abroad, although some industries have lines with mainly non-U.S. product transfers or locally created goods. Level of market sophistication seems to determine whether non-American transfers of locally built products predominate.