| Abstract: | Abstract This study presents results of a survey of primary food shoppers who were consumers of sweet onions. The sample was stratified according to Vidalia onion shipments to five delineated regions of the United States, weighted by the U.S. Census. Results suggest that Vidalia onions are the preferred sweet onions, there is little away-from-home Vidalia onion consumption, and quality is of great importance. A low level of recall for Vidalia onion advertising was found. However, among the alternative forms of advertising, TV, newspaper, and in-store promotion were found to be more effective, especially the combination of newspaper inserts and in-store promotion. |
