| Abstract: | Abstract The global market environment poses various challenges for its constituent channel members. In particular, the role-set of the wholesaler often differs across transitional, emerging, industrialized, and post-industrialized market settings. Regardless of the variants in market infrastructure and development, the wholesaler remains a critical role-set in global supply chains. The focus of this article is to explore the dynamic channel functions of wholesaling in the United States, a post-industrialized market setting. While wholesalers maintain a paramount position in the distribution of goods and the provision of value-added services in the U.S., the wholesaler has received a paucity of research attention. This paper provides a set of research propositions to facilitate empirical investigation of the wholesalers' impact on channel efficiency and effectiveness. |
