| 浅议品牌价值的量化 |
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| 引用本文： | 闫焕利.浅议品牌价值的量化[J].标准化报道,2001,22(3):6-7,31. |
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| 作者姓名： | 闫焕利 |
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| 作者单位： | 兰州大学经济管理学院!甘肃兰州730000 |
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| 摘 要： | 随着经济的发展，品牌在企业中的作用日益重要。品牌反映了企业发展的潜力，决定了企业的长期竞争力，如何量化品牌的价值，成为亟待解决的一个课题，本文介绍了了品牌价值量化的方法，并提出了实现品牌增值的建议。
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| 关 键 词： | 品牌评价 价值量化 企业管理 品牌战略 |
Measuring and Realizing of Brand Value |
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| YAN Huan,li.Measuring and Realizing of Brand Value[J].Reporting of Standardization,2001,22(3):6-7,31. |
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| Authors: | YAN Huan li |
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| Abstract: | With the development of economy, we pay more and more attention to the effects of brand. Now, brand determines enterprises' long-term competition power and reflect enterprises' potentiality. The methods of how to measure brand value were given. Some suggestions to realize brand value better were also introduced. |
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| Keywords: | brand brand value measurement for brand value |
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