跨国公司战略调整与中国对策

在全球化的进程中，跨国公司通过调整企业结构和决策，来适应新环境下的市场规则。同时，在跨国企业进入中国的同时，我国企业也必须尽快改变经营策略，以应对跨国企业全球化所带来的机遇和挑战。本文分析了跨国公司在全球化形势下的战略调整，及其在中国投资经营的环境背景、给中国企业带来的冲击挑战；最后对我国企业的应对策略提出一些建议。

MNCs' strategy adjustment and the countermeasures of China

In the progress of the globalization, MNCs should adapt the market rules of the new environment through adjusting their structure and policy, At the same time, when the MNCs come into the market of China, our enterprises should change their tactics to counter the opportunity and the challenge, which those MNCs bring to us. In this article, I analyze the strategy adjustment of the MNCs under the globalization, the environment of the FDI in our country, and the challenge that our enterprises have to face. At last, give some advice of countermeasures to our enterprises.