| 企业微博营销效果评估研究 |
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| 引用本文： | 赵爱琴,朱景焕.企业微博营销效果评估研究[J].江苏商论,2012(1):89-92. |
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| 作者姓名： | 赵爱琴 朱景焕 |
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| 作者单位： | 北京工业大学经济与管理学院 |
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| 摘 要： | 目前企业微博营销的效果评估亟待完善,在借鉴社会化媒体营销相关研究成果的基础上,结合我国企业微博运营现状,提出企业微博营销效果的评估模式与评估指标,并总结出企业微博营销效果评估的三种主要方式,试图为企业微博营销效果评估的应用提供理论与实践支撑。
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| 关 键 词： | 企业微博 微博营销 评估指标 AESAR模式 |
Research on Effectiveness Evaluation of Enterprise Micro-blogging Marketing |
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| Zhao AiQin,Zhu JingHuan.Research on Effectiveness Evaluation of Enterprise Micro-blogging Marketing[J].Jiangsu Commercial Forum,2012(1):89-92. |
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| Authors: | Zhao AiQin Zhu JingHuan |
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| Institution: | 2(Beijing University of Technology) |
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| Abstract: | At present the effect evaluation of enterprise micro-blogging marketing should be improved,According to benefit from research findings of social media measurement,Also combine with operating status of enterprise micro-blogging,The study propose a mode and key metrics for enterprise micro-blogging marketing measurement.Meanwhile,the effective three main ways for measurement will be summed up,so that we can provide support for theory and practice of enterprise micro-blogging marketing. |
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| Keywords: | Enterprise Micro-blogging Micro-blogging Marketing Evaluation Metrics AESAR mode |
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