关于我国连锁经营问题的思考

我国加入WTO以后流通领域的变革和发展进入了一个全新的时代,21世纪初在沿海城市和主要城中,连锁型的便利店、大型综合超市,仓储式之间的竞争日趋激烈。连锁经营以其专业化发挥规模效应和分工优势的特点,正逐渐成为世界零售业发展的主流。但与发达国家相比,我国的连锁经营目前在经营规模、管理技术、信息系统、资金等方面,还存在一定的差距,本文对我国连锁经营现状进行分析,并对其面临的问题提出相应的对策。为此,我国的连锁经营必须实现业态创新、经营创新、管理创新和技术创新。

Thinking on China chain management problem

China's accession to the WTO circulation areas of reform and development has entered a new era of the early 21st century in the coastal cities and town, the chain of convenience stores, large-scale comprehensive supermarkets, warehouse between the competition is increasingly fierce.Chain operators play their professional scale effect and advantage of the characteristics of the division, the world's largest retailer is gradually becoming the mainstream of development.However, compared with developed countries, China's chain operations in the scale of operation, management, technology, information systems, funding, and so, there is still a gap, the paper on the current situation of China's chain analysis, and the problems faced by their corresponding Countermeasures.To this end, China must achieve Form chain innovation, management innovation, management innovation and technological innovation.