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中高职文秘专业《公共关系实务》课程建设协调与衔接研究
引用本文:方莉玫.中高职文秘专业《公共关系实务》课程建设协调与衔接研究[J].广东农工商职业技术学院学报,2012,28(4):48-53.
作者姓名:方莉玫
作者单位:广东农工商职业技术学院管理系,广东广州,510507
基金项目:2012年教育部文秘类专业教指委《中职与高职文秘专业〈公共关系实务〉课程建设的协调与衔接研究》课题
摘    要:课程建设是文秘专业教学改革的核心,应按照技能型人才成长规律,并根据中高职文秘专业学生的学习能力的差异、就业方向的差异、人才培养目标的差异,系统设计、统筹规划《公共关系实务》课程,从教学目标、教学内容、教学方法、课程评价和教材使用五个方面推进中高职文秘专业《公共关系实务》课程建设的协调与有效衔接。

关 键 词:中高职衔接  文秘专业  公共关系实务

On Bridging the Course of the Practice of Public Relations of Secretary Major in Secondary and Higher Vocational Education
FANG Li-mei.On Bridging the Course of the Practice of Public Relations of Secretary Major in Secondary and Higher Vocational Education[J].Journal of Guangdong AIB Polytechnic College,2012,28(4):48-53.
Authors:FANG Li-mei
Institution:FANG Li-mei(Management Department,Guangdong AIB Polytechnic College,Guangzhou 510507,China)
Abstract:Course construction is the core of the teaching reform of Secretary Major. Based on the growth law of the skilled talents, the teaching of the Practice of Public Relations should be designed systematically in accordance with the differences in the students of Secretary Major in secondary and higher vocational education in terms of their learning ability, the direction in employment and the training objective. Vocational education should advance the bridging of the course of the Practice of Public Relations of Secretary Major in secondary and higher vocational education in five areas, including the teaching objectives, teaching content, teaching methods, curriculum evaluation, and educational materials using.
Keywords:bridging secondary and higher vocational education  secretary major  the practice of public relations
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