| 旅游节庆消费群体的培育——以吴桥杂技节为例 |
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| 引用本文： | 孔旭红.旅游节庆消费群体的培育——以吴桥杂技节为例[J].经济与管理,2008,22(7):79-82. |
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| 作者姓名： | 孔旭红 |
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| 作者单位： | 河北大学,旅游系,河北,保定,071002;四川大学,旅游学院,四川,成都,610064 |
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| 基金项目： | 河北省科技厅软科学项目 |
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| 摘 要： | 旅游节庆市场化问题引起了许多学人的注意，其具有明显的消费性和经济指导性。以吴桥杂技节为例，分析其消费群体的构成和特点可以得出，加大宣传、扩大消费群体、丰富产品类型、增加消费类型、创造良好的环境等可以有效地培育旅游节庆的消费群体。
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| 关 键 词： | 旅游节庆 消费群体 培育 |
On the Cultivation of Consumption Groups of Tourist Festivals |
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| Kong Xuhong.On the Cultivation of Consumption Groups of Tourist Festivals[J].Economy and Management,2008,22(7):79-82. |
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| Authors: | Kong Xuhong |
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| Institution: | Kong Xuhong (1.Tourism Department, Hebei University, Baoding 071002, China; 2.History and Culture School, Sichuan University, Chengdu 610064, China) |
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| Abstract: | The market issue of tourist festivals causes many scholars' attention and the tourist festivals have obvious consumption nature and economic-orientation.Taking Wuqiao Acrobat Festival as the example,by analyzing the structure and characters of the consumption group,we can find that enlarging the dissemination power to increasing the consumption group,enriching the product kind,increasing the consumption kind and creating good enviornment can effectively cultivate the consumption group of tourist festivals. |
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| Keywords: | tourist festivals consumption groups foster |
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