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Effects of time processing orientation, agreement preferences and attitude towards foreign businessmen on negotiation adaptation
Authors:Swee Hoon Ang  Georgina Teo
Affiliation:Department of Marketing, Faculty of Business Administration, National University of Singapore, 10 Kent Ridge Crescent, Singapore 119260, Republic of Singapore
Abstract:An experiment was conducted among Singaporean executives to determine how they adapt to a foreign partner depending on the partner's time processing orientation and agreement preferences, and their attitude towards businessmen from the country the foreign partner was from. Results showed that Singaporean executives tended to have monochronic time processing and preferred written to oral agreements. Further, when a foreign partner exhibited a monochronic processing orientation, these executives had greater liking for and were more willing to accept this trait than when he had a polychronic processing orientation. Liking for the foreign partner was also enhanced. In terms of agreement preferences, the executives showed greater liking for and willingness to accept the trait when the foreign partner had a written than an oral preference. Finally, willingness to accept the foreign partner as a business partner was enhanced once they knew where the foreign partner came from, regardless of their attitude towards businessmen from that country. Implications are discussed and directions for future research furnished.
Keywords:Time Processing Orientation   Agreement Preferences   Attitude   Foreign Businessmen
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