后疫情下休闲体育产业高质量发展的推进策略

新冠疫情以来,人们的健康意识觉醒,体育产业越来越受重视,本文通过对疫情期间体育产业受到的影响进行分析,从体育消费、体育产品中小企业、体育赛事几个方面阐述了疫情以来体育产业受到的阻碍。凡事都有两面性,疫情也为体育产业带来了新的机遇,"线上+线下"融合、新兴产业的崛起、人们健康意识的加强都因为疫情带来了新的发展动力。在后疫情时代,政府应该推出新的政策与措施鼓励体育产业发展,市场则应该抓住机遇实现体育产业的供给侧改革,通过与新兴产业、互联网等的结合,推动体育产业的转型升级。

Research on Promoting Strategies for High-quality Development of Leisure Sports Industry in the Post-epidemic Era

Since the Covid-19, people’s health awareness has been awakened, and the sports industry has become more and more important. This article analyzes the impact of the development of the sports industry during the epidemic, mainly from sports consumption, sports product small and medium-sized enterprises, and sports events. It explained the obstacles to the sports industry since the epidemic. But similarly, the epidemic has also brought new opportunities to the sports industry. The integration of"online + offline", the rise of emerging industries, and the strengthening of people’s health awareness are all new development impetus brought by the epidemic. In the post-epidemic era, the government should introduce new policies and measures to encourage the development of the sports industry, and the market should seize the opportunity to realize the supply-side reform of the sports industry, and promote the transformation and upgrading of the sports industry through integration with emerging industries and the Internet.