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Use of a Parallel-Emic Research Model and Key-Word-In-Context Indexing Tool to Develop an Instructional Exercise to Promote Student Global Mindedness |
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| Authors: | Michael Mayo William Howell Sara De Masi |
| Institution: | 1. Department of Marketing and Entrepreneurship, Kent State University College of Business, Kent, Ohio, USAmmayo@kent.edu;3. Department of Marketing and Entrepreneurship, Kent State University College of Business, Kent, Ohio, USA;4. Department of Management, University of Florence and Kent State University (Florence Campus), Florence, Italy |
| Abstract: | ABSTRACTEducators have long sought how to prepare students to develop a global mind set and to work under conditions of complexity and uncertainty common in many world markets. The purpose of this study was to support educators in this cause by providing them with a “hands-on” exercise readily adaptable across the business curriculum to identify how culture shapes business concepts/practices of interest. Details are presented in a step-by-step procedure based upon a recognized “parallel-emic” research model developed to study cross-cultural differences to ensure analytical rigor. A Key-Word-In-Context (KWIC) indexing tool was employed to add precision and efficiency to the search process to help students readily identify common (etic-derived) and unique factors (emic-specific) shaping business concepts/practices cross-culturally. |
| Keywords: | International business research and education International marketing research and education Cross-cultural research complexities and training Key-Word-In-Context indexing |