| 竞争与创新:推动旅游购物品市场演进的两股力量 |
| |
| 引用本文： | 袁国宏.竞争与创新:推动旅游购物品市场演进的两股力量[J].桂林旅游高等专科学校学报,2003,14(2):42-45. |
| |
| 作者姓名： | 袁国宏 |
| |
| 作者单位： | 海南大学,旅游学院,海南,海口,570228 |
| |
| 摘 要： | 我国旅游购物品市场呼唤建立在稳定质量基础上的品牌竞争，竞争的结果必然导致市场的分裂，而创新又带来市场的再结合。在分析旅游购物品品牌竞争的基础上，论述了旅游购物品创新的目的和内容。
|
| 关 键 词： | 创新 旅游购物品市场 品牌竞争 旅游业 |
| 文章编号： | 1008-6080(2003)02-0042-04 |
| 修稿时间： | 2003年2月2日 |
Competition and Innovation, the Two Forces that Push on Tourism Shopping Market Evolution |
| |
| YUAN Guo-hong.Competition and Innovation, the Two Forces that Push on Tourism Shopping Market Evolution[J].Journal of Guilin Institute of Tourism,2003,14(2):42-45. |
| |
| Authors: | YUAN Guo-hong |
| |
| Abstract: | China's tourism shopping market calls for brand competition based on quality. The outcome of competition necessarily leads to market division, whereas innovation leads to market reunion. The text disserts the goal and contents of tourism shopping innovation based on the analysis of Brand Competition of tourism shopping. |
| |
| Keywords: | tourism shopping competition innovation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
