基于“乡村特色”为核心的乡村旅游开发研究

乡村旅游在我国近20年的发展,已成为支撑旅游业发展的一支重要力量。乡村旅游吸引游客的是一个新奇的"农"字,也就是"乡村性"这个最基本的特征。但是乡村旅游低水平同质化的发展现状,却影响了乡村旅游的可持续发展。要突破这个困境,乡村旅游开发中,就必须基于"乡村特色"这个核心,发挥它在乡村旅游开发中的积极作用。

Study on the Development of Distinctive Rural Tourism in China

In China,rural tourism has been developing rapidly during the past 20 years and has been playing an important role in the prosperity of the national tourism.It has attracted a great number of tourists with its specific and fundamental rural characteristics.However,given its low-level homogenization,its sustainable development is greatly impacted.Only when the related developers make good use of the nuclear rural characteristics,can the rural tourism make another breakthrough and give itself a full play in e...