| 我国企业品牌建设的现状分析及对策研究 |
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| 引用本文： | 马啸,徐鹏.我国企业品牌建设的现状分析及对策研究[J].江苏商论,2011(9):78-80. |
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| 作者姓名： | 马啸 徐鹏 |
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| 作者单位： | 绵阳师范学院; |
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| 基金项目： | 四川省教育厅青年基金项目“基于可持续发展的企业战略调整研究”(10SB055) |
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| 摘 要： | 品牌价值作为企业重要的无形资产,是企业实施可持续发展战略的保障措施之一。相比国外大型企业,我国企业品牌建设本身具有起步晚、意识低、管理弱和文化缺等不足。本文将以2010年Interbrand品牌价值排行作为数据参考,结合品牌建设的战略意义,提出我国企业现阶段进行品牌建设的对策。
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| 关 键 词： | 品牌价值 品牌建设 可持续战略 |
China's brand-building and Countermeasures Analysis |
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| Ma xiao,Xu peng.China's brand-building and Countermeasures Analysis[J].Jiangsu Commercial Forum,2011(9):78-80. |
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| Authors: | Ma xiao Xu peng |
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| Institution: | Ma xiao,Xu peng |
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| Abstract: | As an important immaterial asset of enterprises,brand value is one of the enterprises'safeguards to carry out their sustainable strategy.Compared with some foreign large-scale enterprises,China's enterprises have many shortcomings in their brand construction such as late starting,weak consciousness,poor management and cultural shortage,etc.On the base of Interbrand brand value chart 2010 and combined with the strategic significance of brand construction,this thesis will put forward some policies on brand co... |
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| Keywords: | brand value brand construction sustainable strategy |
| 本文献已被 CNKI 维普 等数据库收录！ |
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