基于盐文化的自贡城市餐饮品牌塑造

以城市文化为核心打造城市餐饮品牌,是目前国内外各大城市对外提升影响力、对内凝练文化内涵的发展新战略。其植根于城市发展历史,将城市特有的文化元素与饮食业紧密结合,形成独具一格的餐饮品牌,彰显鲜明的城市形象。四川省自贡市被誉为千年盐都,盐文化作为自贡城市文化的代表,成为了自贡城市餐饮品牌的重要组成符号。以盐文化为核心塑造自贡独具特色的城市餐饮品牌,作为自贡对外开放的形象新名片,对增强城市核心竞争力,弘扬地方美食文化具有重要意义。

Zigong city of salt-based food and beverage culture branding

The urban culture as the core food and beverage brands to build cities,major cities at home and abroad to enhance the influence of external,internal and concise strategy for the development of new culture.Its history is rooted in the city,the city's unique cultural elements and restaurants close,forming a unique style of restaurant brands,highlighting the distinctive image of the city.Sichuan Zigong City,known as the Millennium salt,salt,culture,urban culture as the representative of Zigong,Zigong city has ...