| 基于价值链的团购网站分析 |
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| 引用本文： | 臧维,刘亚东.基于价值链的团购网站分析[J].江苏商论,2011(8):29-32. |
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| 作者姓名： | 臧维 刘亚东 |
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| 作者单位： | 北京工业大学经济与管理学院; |
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| 摘 要： | 本文首先介绍了我国的团购网站及其行业现状,然后,在对团购网站运营流程分析的前提下,构建出团购网站的价值链。在此基础上,对团购网站价值活动的差异性进行分析。最后,提出团购网站价值链管理的若干方法。
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| 关 键 词： | 团购网站 价值链 差异化 |
Value Chain Based Analysis of Group-Buying Sites |
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| Zang Wei,Liu Yadong.Value Chain Based Analysis of Group-Buying Sites[J].Jiangsu Commercial Forum,2011(8):29-32. |
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| Authors: | Zang Wei Liu Yadong |
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| Institution: | Zang Wei,Liu Yadong |
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| Abstract: | This paper introduces group-buying sites and its industry status.Based on the analysis of operational process of group-buying site,the value chain of group-buying sites was constructed.And then,differences of the value activities of group-buying sites were studied.Finally,some advices on how to manage the value chain of group-buying sites were presented. |
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| Keywords: | group-buying sites value chain differentiation |
| 本文献已被 CNKI 维普 等数据库收录！ |
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