| 20年来中国商业理念演变趋势 |
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| 引用本文： | 王长斌.20年来中国商业理念演变趋势[J].江苏商论,2011(9):3-8. |
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| 作者姓名： | 王长斌 |
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| 作者单位： | 北京工商大学商学院; |
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| 基金项目： | 北京市科技创新平台——首都商业企业管理创新研究(201147); 北京市属高校人才强教深化计划项目“北京服务业营销战略研究”(PHR200907109)的项目成果 |
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| 摘 要： | 在改革开放的大背景下,中国企业经过20年的发展,商业理念发生了很大的变化,呈现如下八大演变趋势。市场观:从适应市场到创造市场;营销观:从价格竞争到价值竞争;运营观:从生产竞争到终端竞争;竞争观:从分散竞争到联盟竞争;技术观:从引进技术到自主创新;责任观:从经济责任到社会责任;资产观:从有形资产到无形资产;领域观:从国内到国际。这些理念变化对中国的经济发展产生了极大的影响。
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| 关 键 词： | 商业理念 市场观 营销观 运营观 竞争观 技术观 责任观 资产观 领域观 |
The 20 Years' Evolution Trends of Chinese Business Philosophy |
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| WANG Chang bin.The 20 Years' Evolution Trends of Chinese Business Philosophy[J].Jiangsu Commercial Forum,2011(9):3-8. |
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| Authors: | WANG Chang bin |
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| Institution: | WANG Chang bin(School of Business,Beijing Technology and Business University,Beijing 100048,China) |
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| Abstract: | By reviewing Chinese business events took place in the last 20 years,and summarizing the cultural statements of Chinese enterprises,the author has found that Chinese companies' business philosophy shows eight trends: market adaption to market creation;price competition to value competition;production-to-end competition;competition to coopetition;technology introduction to independent innovation;economic responsibility to social responsibility;tangible assets to intangible assets development;domestic to inte... |
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| Keywords: | Business Philosophy Marketing Philosophy Operation Concept Competition Philosophy Technology View Assets View Responsibility View Competition Field View |
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