| 扩展保证产品定价策略分析 |
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| 引用本文： | 郝增亮,宋伟.扩展保证产品定价策略分析[J].江苏商论,2011(9):31-33. |
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| 作者姓名： | 郝增亮 宋伟 |
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| 作者单位： | 中国石油大学(华东)经济管理学院; |
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| 摘 要： | 对产品保证与扩展保证进行了对比分析,揭示了产品扩展保证的特征和价值。从保证成本、市场需求、营销目标等多个角度剖析了扩展保证定价影响因素,基于扩展保证的多重功效,综合考虑扩展保证销售目标、需求者风险特征等的不同,详细分析了不同情形下扩展保证的定价策略。
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| 关 键 词： | 产品保证 扩展保证 定价策略 |
Extended to ensure that product pricing strategy analysis |
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| Hao zeng liang,Song wei College of Economics , Management.Extended to ensure that product pricing strategy analysis[J].Jiangsu Commercial Forum,2011(9):31-33. |
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| Authors: | Hao zeng liang Song wei College of Economics Management |
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| Institution: | Hao zeng liang,Song wei(China University of Petroleum(East China) College of Economics and Management) |
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| Abstract: | The extended warranty and guarantee a comparative analysis,revealing the characteristics of the product extended warranty and value.From guaranteed cost,market demand,marketing goals,and other point of the extended analysis of factors affecting price guarantee,extended warranty based on multiple efficacy,considering the expansion to ensure sales goals,needs are different risk characteristics,a detailed analysis of different scenarios expansion ensure that pricing strategy. |
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| Keywords: | Product assurance extended guarantee pricing strategy |
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